C.r.e.a.m AB launches Death Row – a 50 mg nicotine pouch brand built like an entertainment franchise

Stockholm, 27 October 2026. C.r.e.a.m AB today launched Death Row, its second pouch brand and the first built as an entertainment property rather than a product range. Created by our founder, music producer Jonas Saeed, Death Row pairs 50 mg extra strong nicotine pouches with four original characters, dark comedy and limited, numbered releases.

Why a second brand

C.R.E.A.M is our everyday range: clean design, approachable strengths and caffeine pouches for the hours in between. Death Row answers a different brief. The extra strong segment – Pablo, Siberia, Killa – is the most loyal corner of the pouch market and the least branded. Jonas’s view from 25 years in music is that people attach themselves to artists, worlds and stories, not to a product alone. Death Row applies that to pouches: four inmates, each a flavour with a cell, a tagline and a backstory the company plans to extend into comics, animation and merchandise.

The first drop

The debut release is the Death Row Casket – nine cans in a collectible box, individually numbered 1 of 100 – with Venom Cherry Cola, Crystal Mint, Terror Berry and Toxic Bubble Gum, all 50 mg. It is sold exclusively through our retail store The Snus Outlet, with shipping from 30 October 2026. Read more and order at The Snus Outlet’s Death Row page, or step into the brand universe at deathrowpouches.com.

Coverage

The launch was distributed via GlobeNewswire and covered by Yahoo Finance, Benzinga, Business Insider and newspapers across the United States. The full list is on The Snus Outlet’s press page. See also our brands.

Death Row and C.R.E.A.M nicotine products are intended exclusively for adult nicotine consumers (18+/21+ where applicable) where legally permitted. Nicotine is a highly addictive substance.